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Custom Kits by Cuore

Custom Kits by Cuore

One time membership - No renewals

$20.99 USD
$20.99 USD
Sale Sold out
Navy

Dirt Squad Official Kit – Powered by Cuore

You don’t ride for the kit. You ride for the community, the trails, and the thrill of showing up—again and again. But when you’re ready, the Dirt Squad kit is here to mark that moment.

Crafted by Cuore, the official kit provider, every piece is built for comfort, performance, and durability—so you can focus on the ride, not the gear.

Why Riders Choose the Dirt Squad Kit

  • Show Your Pride: Wear the colors of the squad with confidence.

  • Event-Ready: Perfect for group rides, camps, and events—recognized anywhere.

  • Performance Meets Style: Lightweight, breathable, and designed for real riders.

  • First Kit Moment: Whether it’s your first kit or an upgrade, this is a milestone you’ll remember.

“We don’t wear the kit to look fast. We wear it because it represents showing up—together.”

Order Windows

Our kit is available during select seasons to keep every purchase meaningful. Check the calendar below to secure your kit for the next ride.

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You Belong Here. We Mean It.Dirt Squad was built around a simple promise: you should never have to prove that you are fast enough, experienced enough, young enough, or anything else enough to belong here.We care more about community than race results.We want you to show up, find your people, try hard things, laugh a lot, and leave stronger than you arrived.And we are willing to stand behind that.The Dirt Squad GuaranteeJoin Dirt Squad and give us a chance to show you what this community is about.If you don’t feel welcomed, included, and like you found a place where you belong, tell us.We’ll work to make it right.And if we can’t, we’ll refund your membership.Because You Belong Here should never be just a slogan.It should be something you feel.

Ready when you are.

Join once. Belong for the long ride.

Join the Dirt Squad

Everything included with membership

  • Community

    Connect with riders from across the country who believe everyone belongs.

  • 🎟 Exclusive Events

    Member-only rides, camps, virtual meetups, and special experiences throughout the year.

  • 💲 Partner Discounts

    Save money with exclusive offers from trusted cycling brands and Dirt Squad partners.

  • 📚 Education

    Training tips, bikepacking advice, nutrition guidance, gear recommendations, and event preparation.

  • 🤝 Support

    Questions about your bike? Your first race? Nutrition? Equipment?

    You'll always have someone willing to help.

  • 🌎 Adventure

    Join destination rides, Gravel Worlds activities, Mid South, Unbound, bikepacking trips, and community adventures throughout the year.

You Don't Have to Ride Alone!

Everyone remembers their first gravel event.

The nerves.

The uncertainty.

Wondering if you belong.

That's exactly why Dirt Squad exists.

Our members celebrate first finish lines just as enthusiastically as podiums because we know every rider's journey matters.